Author Trevin Wax briefly defines “cultural apologetics” as the practice of using cultural touchpoints as inroads for gospel witness. Wax argues that cultural apologetics first analyzes a given culture—its beliefs and plausibility structures and how it defines “the good life”—and then brings the gospel to bear on that culture in some way, as a precursor to evangelism.

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The Keller Center for Cultural Apologetics helps Christians share the truth, goodness, and beauty of the gospel as the only hope that fulfills our deepest longings. We want to train Christians—everyone from pastors to parents to professors—to boldly share the good news of Jesus Christ in a way that clearly communicates to this secular age.

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Trevin Wax is vice president of research and resource development at the North American Mission Board and a visiting professor at Cedarville University. A former missionary to Romania, Trevin is a regular columnist at The Gospel Coalition and has contributed to The Washington Post, Religion News Service, World, and Christianity Today. He has taught courses on mission and ministry at Wheaton College and has lectured on Christianity and culture at Oxford University. He is a founding editor of The Gospel Project, has served as publisher for the Christian Standard Bible, and is currently a fellow for The Keller Center for Cultural Apologetics. He is the author of multiple books, including The Thrill of Orthodoxy, The Multi-Directional Leader, Rethink Your Self, This Is Our Time, and Gospel Centered Teaching. His podcast is Reconstructing Faith. He and his wife, Corina, have three children. You can follow him on Twitter or Facebook, or receive his columns via email.